Winter Jam Tour Spectacular
According to Pollstar’s “Top 100 Tours” chart, the Winter Jam Tour Spectacular consistently draws over half a million attendees a year. Since starting in 1995, it has become Christian Music’s Largest Annual Tour, featuring many of the top names in Christian music, including TobyMac, Skillet, Third Day, Newsboys, Steven Curtis Chapman, Crowder, and many others.
For the last ten years, Winter Jam has asked me to create the visual vocabulary and identity for their tour. I create a foundation of colors, typography, logo treatments, iconography, tour poster and more. This framework allows the Winter Jam team to implement the identity across it’s digital platform, stage show and tour merchandise. The identity below is for the 2016 Winter Jam Tour Spectacular.