Winter Jam Tour Spectacular

According to Pollstar’s “Top 100 Tours” chart, the Winter Jam Tour Spectacular consistently draws over half a million attendees a year. Since starting in 1995, it has become Christian Music’s Largest Annual Tour, featuring many of the top names in Christian music, including TobyMac, Skillet, Third Day, Newsboys, Steven Curtis Chapman, Crowder, and many others.

For the last ten years, Winter Jam has asked me to create the visual vocabulary and identity for their tour. I create a foundation of colors, typography, logo treatments, iconography, tour poster and more. This framework allows the Winter Jam team to implement the identity across it’s digital platform, stage show and tour merchandise. The identity below is for the 2016 Winter Jam Tour Spectacular.

Always_Logos_16x9r.jpg
WJ16_1_16x9r.jpg
WJ16_Blast_1000x.jpg
WJ16_Planets_1000x.jpg
WJ16_WJ_1000x.jpg
WJ16_6_1000x.jpg
WJ16_9_1000x.jpg
WJ16_10bands_1000x.jpg
WJ16_JN_1000x.jpg
WJ16_Rocket_1000x.jpg
WJ16_7_1000x.jpg
WJ16_3_16x9r.jpg
WJ16_5_16x9r.jpg
WJ16_Poster_2048x.jpg