Reformation Brewery

As Reformation Brewery began the commercial brewing process, I was asked to create an identity and packaging system for their full line of brews, tasting room and go-to-market brand campaign. From their early days as a local home brewing community, they had the red rose logo, brewery wordmark and the purposeful vision to redeem beer culture.

To capture their great story and product quality I crafted the SET BEER FREE tagline, campaign copy and 95 Word Theses. To stand out in the growing clutter of the craft beer market, I designed simple and impactful packaging, tap handles, point-of-sale, merchandise, advertising and event promotions.