The Hub at Holiday Inn

For Holiday Inn’s open lobby concept, I crafted a cohesive, inviting brand identity across brand touchpoints like the coffeehouse café, the restaurant and bar, a mini-mart, gaming lounge and business center. I applied the identity to packaging, menus, retail merchandising, front desk and in-room collateral, digital menu boards and info screens, signage, posters, training and sales materials.

“We selected Tom over other large creative agencies that bid for the project. We loved his energy, his style and his ability to think differently. I worked closely with Tom over a 2 year period and was never disappointed. So easy to work with, flexible, smart, and good at what he does.”

- Jessica McDougall, Global Innovation Manager, InterContinental Hotels Group, Holiday Inn