Coca-Cola Brand Strategy Guidelines

The request was, ‘Not another 3-ring binder people are gonna stick in a drawer and forget about!’ The challenge was transforming stacks of brand strategy information into an organized system that could be easily and quickly referenced.

The solution was a desk top reference tool that was simple, focused on the brand message, and broke the mold for brand guidelines. It became sort of a status symbol in The Coca-Cola Company’s marketing offices around the world.