Brigade Quartermasters

I wrote the line "Deliver the Goods to the Good Guys" as a new focused brand position and then redesigned EVERYTHING, and illustrated every catalog cover with a strategy to employ classic military symbolism to set Brigade apart from it’s competition by creating true emotional connections with every brand touchpoint. Customers responded with emails and letters thanking Brigade for caring about the “Good Guys”. Revenue tripled within the first two years of the launch of the rebrand. I served as Brigade's Creative Director for 3 years and then as Creative Consultant for 5 additional years until the original owners sold the company.

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