So, I loved it when my daughter Taryn saw the gift box in the letter T. I saw it too. I believe imagination and the opportunities to use it for good, are a gift. I also see the ball in the letters O M. Like Paul Rand, I believe exploratory play is one of the highest values added by a designer. The C O exposes the target to remind us to stay focused and simple. And X marks the spot, where packaging art and design becomes the voice of the brand.
The video gives you a look inside my head as the shapes, lines and colors progressed to form the final symbol.
Special thanks on the video to Garrison Tyler Cox for his technical assistance and music selection expertise.