Coca-Cola x Super Bowl XVIII

For the first Super Bowl ever held in Atlanta, The Coca-Cola Company’s hometown, I created a visual identity for Coca-Cola's sponsorship of Super Bowl XVIII.

The identity uses a multi-colored, party palette to tie Coca-Cola's signature contour bottle to the Super Bowl party atmosphere. Another key element in the identity was an illustration of the new Georgia Dome, where the game was played. I designed the primary packaging, in-store point-of-sale, street banners and billboards for the event. The entire campaign was built around the iconography I developed.