Identity Specialist, Tom Cox Design Studio

Tom specializes in helping brand leaders take a good look at their identity, so others will take good look at their brand. A unique talent for using words and images to set a brand apart.

A former brand designer at The Coca-Cola Company, he now lives and works in Woodstock, GA where he runs Tom Cox Design Studio. He is also cofounder of Small Town Creatives, a monthly gathering of creative professionals. Tom has worked with brands such as Coca-Cola, Surge, Holiday Inn, Reformation Brewery, The Smithsonian National Zoo, The City of Woodstock, and Cherokee County Economic Development to just name a few.

Tom believes brand value is determined over time, but identity value is instant. “A brand’s identity is its primary asset. It can be the determining factor for trial, repeat business and word-of-mouth.”

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